By Liz Bauman, Content Marketing and Strategy Manager at Vectorworks, Inc.
When I started with the marketing team at Vectorworks a year ago, I didn’t expect that I’d be writing a blog post from a lawn chair at a rock festival in Portugal, but here I am at the 30th Rock in Rio at Parque da Bela Vista in Lisbon.
It’s cool in the shade, but — because I know it’s raining back at Vectorworks headquarters in Columbia, Maryland — I’m soaking up the rays and typing away. Rock in Rio The Musical is rehearsing on the main stage, and their gorgeous voices are coming together to hit every note of every song. Right now, they're performing a cover of Beyonce’s “Crazy in Love” for their opening set, in case you were wondering.
So, you may be asking yourself: why is anyone from the Vectorworks marketing team writing blog posts from Rock in Rio? The answer: we partnered with PRG to power the previsualization of the whole show and ensure a seamless festival experience. As the leading supplier of entertainment and event technology solutions, PRG brought all of the lighting technology and related rigging. Vectorworks brought the equipment and software for the Vision Studio.
While PRG has been working with Rock in Rio for 13 years, this is our first time providing assistance at the festival. Together, PRG and Vectorworks are demonstrating the workflows made possible using Vectorworks’ newly acquired ESP Vision software to previsualize each lighting designer's concept, empowering them to finesse their designs before the festival crowds arrive on Thursday.
The Vectorworks team joining me here in Lisbon consists of Joseph Simons and Joe Dimaio (our video specialists who are better known as "The Joe Show"), and Stewart Rom (our chief marketing officer), as well as Brandon Eckstorm and Frank Brault (our industry and product experts). Frank and Brandon are joined by Vickie Claiborne (one of PRG’s lighting specialists), who has worked diligently to manage the logistics of the entire Vision Studio.
As the festival has come together, stages are being built, and lighting designers are cueing. Our video specialists are carefully documenting the hard work that Brandon, Frank, and Vickie are doing behind the scenes to make sure each show is stunning. So, you can look forward to some amazing Rock in Rio videos demonstrating the power of Vision software in action.
Tomorrow, the show kicks off with Bruce Springsteen and continues for 10 days featuring Queen + Adam Lambert, Maroon 5, KoЯn, Ariana Grande, Hollywood Vampires, and Avicii.
For now, it’s time to go interview Woodroffe Bassett Design’s Terry Cook, the lead lighting designer for the entire festival. Stay tuned — we’ll have lots more to share as the week progresses!