Innovative Show Design brings NBA TV studio alive with new set design

Posted by Julie McClure on 12/7/12 8:13 AM   |  2 min read time

When NBA TV at Turner Studios wanted a technologically advanced basketball studio that would appeal to the NBA player of today and their audience, it turned to scenic, lighting, and graphic design firm Innovative Show Design (ISD). Based in Orlando FL, ISD delivered a 360-degree studio, inside of which fit an NBA-regulated half court with a three-point line and basket.

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Topics: Entertainment, Justin Garrone, NBA TV, Spotlight, Turner Studios, CINEMA 4D, Innovative Show Design, Project Highlight

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