Design is all about finding unique solutions. So, how do you stand out in a world where uniformity is rewarded? Join the online, interactive discussion that will connect the dots between vision and reality in The Business of Creativity Google+ Hangout on Air October 9, 2014 at 2:00 p.m. EDT. This hour-long discussion, led by Steve Alden, AIA, architect at Nemetschek Vectorworks, will define what it means to be visionary and how flexible workflows help designers discover new ways to imagine and construct their projects. From small firms to large, the panel of practitioners will share details about their creative workflows and perspectives on the future of technology.
“Great design begins with ideas that run against the grain, shake the status quo, and lead to unexpected and inspiring solutions,” said Steve Alden, AIA, architect at Nemetschek Vectorworks. “But it takes a keen awareness of emerging market trends and an ability to steer one’s creative workflows and perspectives in just the right way to improve and transform the world. The Business of Creativity will address these topics and more, sharing what some of today’s award-winning designers and industry professionals think about the future of technology and design, as well as how they stay ahead of the competition.”
Panelists include Todd McCurdy, FASLA vice president, director of landscape architecture + planning at Morris Architects, Inc.; Aurora Meneghello, marketing and social media manager at Novedge; Michael Klaers, lighting designer at The Small Group; Ron Kwaske, architect at Office Ron Kwaske, Architect; and Rob Glisson, AIA, principle and architect at Rojo Architecture.
“The hangout will be a forum to stimulate ideas that should, in turn, lead to best practices that we can then implement, so I am excited to have the opportunity to be an active participant in such a dialogue,” said Kwaske. “By contributing as a panelist, I can open up that dialogue with my colleagues during the event, and hopefully with members of the audience during the Q&A session, so we can all learn and advance our understanding and use of technology in our firms.”
(Visit www.vectorworks.net/inspiration for information about upcoming episodes in our Business of Creativity video series, as well as ways to earn continuing education credits through our Art in Architecture program.)