Marinella Vronti, a recent interior design graduate from the UK, has always known that she wanted a career in the creative industry. “During school, I was always attracted to subjects like art,” Vronti says. “I always knew that I would never be the student to pursue politics or a career in business. I wanted to be able to create things.”
Vronti’s passion drove her to study many different facets of the design industry, beginning with fashion. However, she quickly discovered that while she loved combining different styles to create something fresh and innovative, fashion design wasn’t the perfect medium for her to express herself. That’s when she entered the world of interior design. With her major decided upon, she received her bachelor's degree from De Montfort University in Leicester, England and then continued her studies to earn master’s degree in digital design in 2015.
“I chose to undertake the master’s in digital design mainly because of my love for graphics and branding that developed during my interior design courses,” Vronti says. “All of my projects included some kind of branding aspect — forming a design’s character — and I discovered that it was a passion of mine.”
Vronti believes that technology is integral to crafting a project’s brand identity, as well as elevating the relationship among people, spaces, and things. And while she admits her own aesthetic is still evolving, she credits technology as helping to empower her own sense of style.
“As a new designer, I’m still in the process of identifying myself within the industry,” Vronti says. “I work with a ‘less is more’ attitude on all my projects, and I believe that minimalism and simplicity should be done with exquisite care. Apart from simplicity, I also think that making space multifunctional is the key to timeless design, which is a big influence on my projects.”
Vronti combines multiple technologies to design, but primarily uses Vectorworks software to model building shells and the objects within her project’s spaces. She then applies textures and models detailed pieces using the Cinema 4D plug-in for Vectorworks. “The central part of my design starts in Vectorworks software,” Vronti says. “Most of my modeling takes place in the program because I find it makes it easier to control things like scale and positioning.”
In the final stages of her designs, Vronti uses Photoshop to balance the lighting and colors in her renderings and then creates presentation boards and branding elements using InDesign and Illustrator, using Vectorworks software’s export capabilities with the Adobe suite of products to design using her own, personalized workflow. She also started exploring 3D printing during the course of her studies and is excited for the changes it will bring to the design industry.
“I believe 3D printing will be a key player in the workflows of designers and architects in the near future,” she says. “As part of my degree program, I designed a ‘3D Printing Innovation Centre’ with the purpose of exhibiting the power of the technology and its effect on the manufacturing industry.”
Even with all of the benefits that new design technologies afford, Vronti still faces a challenge that has plagued designers throughout history: a client who doesn’t share your sense of style. “My biggest challenge at the moment is working with clients who don’t share the same aesthetic preferences as me,” Vronti says. “When I realize that a disagreement is happening, I try to distance myself from the design and see things from the client’s perspective. Trying to merge my ideas and thoughts with those of a client who really likes to be involved in every aspect of the design is an ongoing learning process for me.”
With this positive attitude, Vronti continues to grow and find success as an emerging professional in her field. To those who want to follow in her footsteps, Vronti encourages students to keep persevering despite setbacks. “If you love what you do and work hard, all of your work will pay off sooner or later,” she says. “Believe in yourself and always have ambition; it is the ultimate fuel for success.”